WWTT #1: Aciphex
WWTT is my new section called “What Were They Thinking.” I love to ask (typically out loud):
Were there 10 people sitting around a boardroom congratulating each other because they all thought this was a good idea?
First up on this column: Aciphex.
Ass Effects?
I seriously rolled off the couch when this commercial came on for the first time. You’ll run into it on TV (see below), they play it a ton.
I’m not kidding – Aciphex is pronounced – (Ass-e-fects) Ass Effects.
To top it off – it is the most expensive of the acid reflux medicines currently on the market (sourced from http://www.destinationrx.com/)
I get that it is an acid reflux medicine, but SOMEONE at the company had to snicker when whomever came up with this said it out loud for the first time. I can see the VP of Marketing combining a few of the words from their brainstorming session together to spell A-C-I-P-H-E-X. What I can’t see is how someone didn’t blurt out: That’s what she said!
This is hysterical. I’m sure you can hear my laughter all the way up to the second floor of our office building.
Looking at life through John Wilson’s lens is definitely entertaining.
[...] assuming this wasn’t a strange ploy like Aciphex to get attention, how many intelligent people did it take to sit around that board room and [...]