Seriously?

I saw this sign at a friend of mine’s son’s t-ball game today (Go Red Sox!). The sign sits about chair height right beside the normal metal bleachers typical to community baseball fields.

These bleachers are the ONLY place to sit on the whole field, leaving tons of room for lawn chairs, wheel chairs, or whatever…

I have a few questions:

• Is the view disabled?
• Do you need to have disabled viewing to sit here?
• Is the view disabled because there is a sign right where the game is going on?
• Is the word “disabled” politically correct? Do you thing the viewing area is offended?
• On a normal sized community baseball field, with only enough bleachers for 15 people, is a “disabled viewing section” really necessary?

Photograph by John Wilson

Were there 10 people sitting around a boardroom congratulating each other because they all thought this was a good idea?

First up on this column: Aciphex.

Ass Effects?

I seriously rolled off the couch when this commercial came on for the first time. You’ll run into it on TV (see below), they play it a ton.

I’m not kidding – Aciphex is pronounced – (Ass-e-fects) Ass Effects.

To top it off – it is the most expensive of the acid reflux medicines currently on the market (sourced from http://www.destinationrx.com/)

I get that it is an acid reflux medicine, but SOMEONE at the company had to snicker when whomever came up with this said it out loud for the first time. I can see the VP of Marketing combining a few of the words from their brainstorming session together to spell A-C-I-P-H-E-X. What I can’t see is how someone didn’t blurt out: That’s what she said!